Patrik Rosenberg
I turn brands into experiences – and experiences into growth.
Executive Leader for Brand, Communication & Experience
It's not the loudest sound that wins — but the best orchestration.
I am Patrik Rosenberg — Executive Leader for Brand, Communication and Experience. With over 25 years of experience at the intersection of strategy, creativity and leadership, I develop integrated brand and experience concepts that have a measurable impact — on perception, differentiation and growth.
My goal: to position communication and branding not as mere tools, but as a strategic competitive advantage. For companies that want to shape the future — instead of just reacting.
EXPERTISE
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Brand & Experience Transformation
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Customer Journey & Experience Architecture
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Growth and partnership strategies
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Strategic communication & campaign management
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Leading complex, interdisciplinary initiatives
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International brand and project management
QUALIFICATION
Academic degrees
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Executive MBA Digital Transformation – University of Applied Sciences Graubünden
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Master's degree in Brand & Marketing Management – Lucerne University of Applied Sciences and Arts
Continuing Education & CAS
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Leadership – University of Applied Sciences Northwestern Switzerland
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Corporate Communications – SPRI & AKAD
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Brand Management | Marketing Communication | Online Marketing – Lucerne University of Applied Sciences and Arts
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Diploma in Marketing Communication – SAWI
PORTFOLIO
SELECTED WORK. READ MORE >
Experience
2025–2026
BYSTRONIC GROUP
NIEDERÖNZ
MEMBER OF THE EXECUTIVE BOARD & HEAD OF SALES
Responsible for the commercial performance, business model innovation, and profitability development of a leading provider in the event and media technology sector. Driver of growth strategy, market segmentation, and scalable value creation – actively contributing to the corporate strategy within the Messerli Group. Focus on sustainable growth, customer development, and strategic realignment during a dynamic transformation phase.
2022–2025
BYSTRONIC GROUP
NIEDERÖNZ
2021–2022
GLOBAL HEAD OF BRAND EXPERIENCE
Responsible for the global brand experience function of a leading international technology company – from strategic conception to worldwide implementation in Europe, the USA, and Asia. Overall responsibility for the conception and redesign of the global trade fair presence – including EuroBLECH with 2,500 m² of exhibition space and a budget of approximately CHF 3 million. Initiation and project management of a strategic investment project in the high double-digit million range for the construction of a new global Brand Experience Center – project suspended due to strategic business decisions. Development of integrated customer journey strategies and a consistent global brand and exhibition architecture to strengthen brand perception, differentiation, and customer loyalty in the B2B environment.
SABATICAL
A deliberate break for personal and strategic development after more than 15 years of intensive leadership responsibility in corporate and agency environments. Used to deepen my knowledge of digital transformation, new business models, and strategic leadership – alongside an Executive MBA at the University of Applied Sciences Graubünden.
2012–2020
SAMSUNG ELECTRONICS
ZURICH
2018-2020
COMMUNICATION PROFESSIONAL
CORPORATE AFFAIRS
Responsible for strategic communication and integrated campaign management in Switzerland and Austria – with a focus on reputation, media impact, and digital storytelling. Management of newsroom operations as well as development and implementation of high-impact PR, media, and content strategies to strengthen public brand awareness. Realization of a campaign with over 5 million views in Switzerland and Germany – awarded Edi Gold, Best of Swiss Web Bronze, and ADC Shortlist.
2012-2018
TEAM LEAD BRAND COMMUNICATION - SPONSORSHIP AND LIVE MARKETING
Responsible for brand communication, sponsorship, and live marketing strategy to strengthen brand awareness, positioning, and customer loyalty in the Swiss market. Development of integrated activation strategies across traditional, digital, and experiential channels – with a consistent focus on measurable brand impact. Establishment of a Samsung junior athlete team in ski cross, freeskiing, and snowboarding – including Pat Burgener, Fanny Smith, Fabian Bösch, Kim Gubser, Giulia Tanno, and David Hablützel. Multiple awards for brand and sponsorship initiatives – including the Xaver Gold Award, the International Sponsorship Award, and the Swiss Sponsorship Award.
2011–2012
CINERENT
ZURICH
HEAD MARKETING & SPONSORING
Member of the management board. Responsible for marketing and sponsoring. Support in the integration of a new business unit. Development and implementation of marketing, sponsoring and communication concepts for events such as Freestyle.ch - the largest freestyle event in Europe - and Bikedays Solothurn.
2007–2011
FARNER CONSULTING AG
ZURICH
2005–2007
EMMI SCHWEIZ AG
LUZERN
HEAD FARNER EVENTS
Establishment and management of the event marketing division of one of Switzerland's leading communications agencies – including team building, client development, and new business acquisition. Responsible for the strategic conception and implementation of national and international projects – including SR Technics at the Beijing Olympic Games, the "Stop Piracy" anti-piracy campaign, and marketing activations for the Rioja wine region. Overall responsibility for the Birgit Nilsson Prize in Stockholm – the world's most prestigious music award with a prize of USD 1 million. Conception and execution of the award ceremony for approximately 2,500 international guests and dignitaries, including the Swedish royal couple, around 30 ambassadors, and international figures from the classical music world.
SPONSORING & EVENT MANAGER
Management of the Sponsorship and Event departement of the Emmi Group. Responsible for all national and international sponsorship and event marketing projects, including Moto GP sponsorship in Europe. Promotes awareness of strategic key products and the corporate brand through clear and direct brand communication.
2003–2005
ZOO ZURICH
ZURICH
HEAD OF EVENTS & CORPORATION
Establishment and management of the event and experience marketing division with personnel responsibility for 5 direct and over 20 indirect employees.
Development of new products and event formats, as well as a consistent redesign of internal processes – with a demonstrable increase in the number of events and revenue. Strategic repositioning of the business unit with a focus on sustainable growth, product innovation, and economic independence.
1986–2003
My first experiences were in advertising, event marketing, and architecture — the roots of my current approach.
My story
Over 25 years at the intersection of strategy, brand, and experience—on the corporate, agency, and consulting side. My background in architecture and music has taught me one thing: it's not the loudest sound that wins—but the best orchestration.
My career has taken me from leading Swiss communications agencies to global companies like Samsung Electronics and Bystronic, and on to executive management and strategic consulting roles. I have built global experience center landscapes, managed award-winning campaigns with a reach of millions, and guided brands through complex transformation processes.
What drives me: the intersection of leadership, creativity, and the market. I work on equal footing with CEOs and management teams — where brand strategy and communication make strategic decisions.
I am open to executive and management positions as well as strategic consulting mandates — as Head of Marketing, Head of Brand & Communication or in comparable roles with management responsibility, wherever brand and experience are to become a competitive advantage.
Let's talk.
If you are looking for a leader who understands brand, communication and experience as a strategic leadership tool — get in touch.
Patrik Rosenberg
In wheel 2
8712 Stäfa
Tel.: +41 76 430 60 10